Functionality, brand identity, and architectural design.
Jaguar-Land Rover’s establishment in Isère finds in this former office and laboratory building a project base perfectly suited to both the image and program of a dealership. The adaptation of the building to such a demanding program is the result of meticulous work with the engineers. From the centrally positioned reception area, the two prestigious car brands are distributed on either side. The combination of materials and tones, in line with the Jaguar-Land Rover tradition, guides the spatial layout and visitor flow. The workshop’s design showcases the vehicles while optimizing the functionality of the space. Special care has been taken to integrate the project into a site dedicated to the automobile.