Identity rebranding
Located in the heart of the city center, in one of its most vibrant neighborhoods, this renowned photographer seeks to reaffirm his identity by responding to the evolving needs of his clientele. The project focuses on identifying the products and enhancing them through display and lighting. All furniture is custom-designed, tailored to the variety of products on show. Black and white, as a tribute to the history of photography, is used throughout the furniture and walls. A play of curves, shaping the light, guides visitors through the different themes in a reassuring and educational layout.