Passion for motorbike history
SIMA, a brand born of passion. SIMA, the Motorcycle and Accessories Import Company, was founded in 1976 through the drive of the SEURAT couple. Marcel SEURAT, racer, creator of the “Supermotard” concept, talent scout, and his wife Jeanine, the first woman in France to hold a motorcycle license and to enter competitions, pioneered the distribution of major motorcycle brands in France. A new building, an atypical project completed in just one year, from design to delivery. A “racing” spirit flows through every corner of the building. The exposure of technical equipment, combined with the raw concrete floors and walls, enhances the presence of the motorcycles. The flexible design allows for varied exhibitions. Walking through the building offers total immersion in the SIMA spirit.